MEl Monocromo

Cerveza de la Casa

Beer label design for Salvo Patria, one of our favorite restaurants and visual identity projects. A Chile APA (American Pale Ale) beer brewed with smoked chilis.

The label is based on the whole visual identity system designed for Salvo Patria, a project focused on exploring relationships between manual and slow processes, raw materials, and the local history of the locality of Chapinero. The design is inspired by vintage colombian postcard stamps and prints found in the house during its restoration.

Design: Juan Pablo Mejía / The Conversation: Alejandro Gutiérrez, Juan Manuel Ortíz, Laura Valenzuela, Mónica Córdoba, Javier Calle & Juan Pablo Mejía / El Monocromo & Salvo Patria / 2016

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