Visual identity project for business based in Yopal, Colombia focused on construction materials. Its new identity explores steel beams and type deformation, seeking another dimension from a two dimensional logo.
Raw materials photographed in situ that seek textures, form and light establishing narratives for the crudeness of construction materials. Frangal is celebrating their 25th anniversary, their new website aims to establish new objectives and goals.
Design Direction: Juan Pablo Mejía / Design & Photography: Nicolás Galeano & Juan Pablo Mejía / Web development: Mateo García / El Monocromo / 2012