Visual identity and website design for the Paris based art gallery. An elegant and contemporary framework for an equally elegant and contemporary space.
By experimenting with elements and their interplay, the identity of the gallery was made to retain contrasting qualities that would let the changing content shine through. The design is meant to adapt to the present of the gallery.The structure for Mor Charpentier takes images from what is currently on view, picturing them seamlessly throughout all the communicational applications. This system extends the concept and meaning of the gallery beyond its physical circunscription. Visit Mor Charpentier.
Design Direction: Juan Pablo Mejía / Design: Alejandra Aguacía, Camilo Roa & Juan Pablo Mejía / The Conversation: Alex Mor, Philippe Charpentier, Nadine Atallah, Alejandra Aguacía, Camilo Roa, Juan Arenas & Juan Pablo Mejía / El Monocromo / 2015