Nub Café
Visual identity and packaging design for the new line of coffee flavored Nub series from Oliva Cigar Co.
Inspired by traditional coffee carrying objects and materials like sacks, wooden crates & baskets, the design stylizes their finishes and pays tribute to the artisanal manual labor of coffee growing & cigar making.
Cappuccino, Macchiato & Espresso. Each flavour is identified with a specific color. Each presentation explores a new material. Coffee growing materials are elegantly re-presented, blending tradition and style into a contemporary and younger feel for the cigars.
Project Direction: Emigdio Rojas & Christian Reslen / Design Direction: Juan Pablo Mejía / Design: Alejandra Aguacía & Juan Pablo Mejía / Photography: Newlink America & Juan Pablo Mejía / The Conversation: Christian Reslen, Emigdio Rojas, María Jimena Ramírez, Alejandra Aguacía, Juan Arenas & Juan Pablo Mejía / Project designed for Newlink America / El Monocromo / 2014
