Visual identity and packaging design for the new line of coffee flavored Nub series from Oliva Cigar Co.
Inspired by traditional coffee carrying objects and materials like sacks, wooden crates & baskets, the design stylizes their finishes and pays tribute to the artisanal manual labor of coffee growing & cigar making.
Cappuccino, Macchiato & Espresso. Each flavour is identified with a specific color. Each presentation explores a new material. Coffee growing materials are elegantly re-presented, blending tradition and style into a contemporary and younger feel for the cigars.
Project Direction: Emigdio Rojas & Christian Reslen / Design Direction: Juan Pablo Mejía / Design: Alejandra Aguacía & Juan Pablo Mejía / Photography: Newlink America & Juan Pablo Mejía / The Conversation: Christian Reslen, Emigdio Rojas, María Jimena Ramírez, Alejandra Aguacía, Juan Arenas & Juan Pablo Mejía / Project designed for Newlink America / El Monocromo / 2014