Visual identity design and naming for the business and project development consultant agency. Proyecto Ítaca seeks its heading serving as a moving frame of reference, while helping other businesses reach their destinations and achieving their goals.
Previously known as GPPG, Proyecto Ítaca is the result of a process. Its identity is built around a system of naval flags capable of sending signals and messages to clients, while personalising each stage of communication through design. The logo is a flag built using the I-T-A-C-A from the naval alphabet, one that is built around color or lines depending on what the use will be. This voyage has begun.
Design Direction: Juan Pablo Mejía / Project Management: Juan Carlos Arenas / Design: Nicolás Galeano & Juan Pablo Mejía / Conversation Team: Gustavo Pinzón, María Angélica Pérez, Martha Lucía Ramos, Pilar García, Juan Carlos Arenas, Nicolás Galeano & Juan Pablo Mejía / El Monocromo & Proyecto Ítaca / 2013