The Fashion Anchor
Visual identity and packaging design for the disposable collar stays brand from Chicago, Il. Aimed for gentlemen, the design combines elegance and playfulness with the use of black & white and illustration. A simple yet effective product with a contemporary appeal.
“The Fashion Anchor delivers a useful and innovative alternative to the plastic, metal and magnetic collar stays found in today’s department stores”. Jon Yeazel, creator of The Fashion Anchor.
Design Direction: Juan Pablo Mejía / Design: Alejandra Aguacía & Juan Pablo Mejía / Illustration: Alejandra Aguacía / The Conversation: Jon Yeazel, Alejandra Aguacía, Camilo Roa, Juan Arenas & Juan Pablo Mejía / El Monocromo / 2014
