Visual identity and packaging design for the disposable collar stays brand from Chicago, Il. Aimed for gentlemen, the design combines elegance and playfulness with the use of black & white and illustration. A simple yet effective product with a contemporary appeal.
“The Fashion Anchor delivers a useful and innovative alternative to the plastic, metal and magnetic collar stays found in today’s department stores”. Jon Yeazel, creator of The Fashion Anchor.
Design Direction: Juan Pablo Mejía / Design: Alejandra Aguacía & Juan Pablo Mejía / Illustration: Alejandra Aguacía / The Conversation: Jon Yeazel, Alejandra Aguacía, Camilo Roa, Juan Arenas & Juan Pablo Mejía / El Monocromo / 2014